Member Spotlight: New Comcast RISE Business Directory

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Last year, Comcast launched Comcast RISE, a national effort to uplift and support local small businesses hardest hit by the economic impacts of the COVID-19 pandemic — focusing primarily on small businesses owned by people of color. The RISE program was created to invest in the success of these diverse small businesses by providing them with the tools and resources they need to help them thrive.

Following up that program, Comcast California has unveiled a new RISE Business Directory for laptops and mobile phones, highlighting nearly 300 California small, diverse-owned businesses that have received grants, marketing and technology services from the Comcast RISE program. This new, interactive directory makes it easy to support California’s small businesses owned by people of color that have been hardest hit during the pandemic.

Comcast RISE is currently open to all eligible business owners who can apply now for the services. Additionally, starting on January 16, the program will expand eligibility to all women-owned small businesses as well, regardless of race or ethnicity. This expansion recognizes and seeks to help address the persistent inequities women continue to face in accessing the resources and funding that are critical to success.

Comcast RISE, which stands for Representation, Investment, Strength and Empowerment, is part of Project UP, Comcast’s comprehensive initiative to advance digital equity and help provide underrepresented small business owners with access to the digital tools and funding they need to thrive. Over the next 10 years, Comcast has committed $1 billion to programs and partnerships that will reach an estimated 50 million people with the skills, opportunities and resources they need to succeed in an increasingly digital world.

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