Join us at the California Pavilion for the third annual China International Import Exposition (CIIE) in Shanghai from November 5-10! The City of Shanghai and the China International Import Exposition Organizing Commission have confirmed that the 2020 CIIE will go ahead in its third year. The event announcement coincides with the signing of the Phase One Trade Deal between China and the United States, committing China to increase imports of many consumer goods and agricultural products from the United States.

CIIE attracts importers from every province in China and across every industry to the National Exhibition and Convention Center for a week-long trade show. With less than a month until the CIIE grand opening day, more than 90% of the available exhibitor slots have been filled. Among those confirmed are more than 150 U.S. companies that include industrial leaders such as 3M, Qualcomm Technologies, Pfizer, and Exxon Mobil Corp, based on data released by the CIIE Bureau.

CIIE organizers have put in place a robust set of plans to ensure the health and safety of attendees coming around the world, and dedicated an entire 10,000 square meter subsection to public health as well as products and services designed to combat the COVID pandemic. As the only organizer to unite and present Californian brands, the Bay Area Council is pleased to offer your company a platform to help your business access the Chinese market in this challenging time and provide customized service to meet your specific needs.

The event is a national priority for China and hosts senior national officials from Beijing, including President Xi Jinping. Over the last three years since the inaugural expo in 2018, CIIE has become the premier opportunity for bringing nation-wide market and government attention to international products and services.


→  400,000 Chinese buyers
→  $57.8 billion in transactions
→  180 Countries and regions participating
→  3,800 Enterprises exhibiting
→  250 Exhibitors of Fortune Global 500 companies and industrial leaders

Last year, the Bay Area Council hosted the 775 square foot California Pavilion! 23 California-based companies, including Baxco Pharmaceutical; Impossible Foods; Visit California; and Berkeley SkyDeck, represented their products and services at the California Pavilion. The pavilion attracted more than 40,000 Chinese buyers, prominent Chinese and American government officials (Assemblymember Phil Ting, U.S. Consul General Sean Stein, Alameda County Supervisor Keith Carson) and media outlets.

A look at the California Pavilion the Bay Area council hosted at the 2019 China International Import Expo.

Behind the scenes at the construction of the California Pavilion at the 2019 China International Import Expo.

2020 California Pavilion will be 485 square feet!

To secure your space at the California Pavilion, please contact Karina Salomatina at

Date & Time

Karina Salomatina image
Karina Salomatina

Global Marketing and Projects Coordinator


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