Join us at the California Pavilion for the fourth annual China International Import Exposition (CIIE) in Shanghai from November 5-10, 2021! 

Over the last four years since the inaugural expo in 2018, CIIE has become the premier opportunity for bringing nation-wide market and government attention to international products and services. CIIE attracts importers from every province in China and across every industry to the National Exhibition and Convention Center for a week-long trade show.

As the only organizer to unite and present California brands, the Bay Area Council is excited to provide both virtual and in-person opportunities to attend the CIIE.

The California Pavilion will provide custom exhibition space along with virtual attendance options so exhibitors can talk to prospective clients via video conference while they interact with the products in-person. We are further able to assign exhibition support staff to each exhibitor to make sure there is always someone there to field questions and demonstrate products.

Learn how to attend and exhibit at the CIIE virtually>> 

2020 CIIE Highlights

→  400,000 Chinese buyers and professional visitors
→  $72.62 billion worth of tentative deals reached for one-year purchases of goods and services in transactions
→  411 new products, technologies and services exhibited
→  70% of the world’s top 500 companies that participated in the first two expos were present at the third CIIE
→  3.86 million sq. ft. exhibition space 

In 2020, California Pavilion hosted Royal Business Bank, Sacramento MBDA Export Center, Port of Oakland, MEBO International, Fresno EDC and other California companies. During the opening ceremony, representatives from the Governor’s Office of Business and Economic Development, Oakland Mayor Libby Schaaf, San Francisco Mayor’s Office of International Trade and Commerce, U.S.-China relations champion Florence Fang, City of Los Angeles, Alameda County, Sacramento MBDA Export Center, Port of Oakland, and Fresno EDC provided video remarks emphasizing the importance of trade between California and China.

A look at the California Pavilion the Bay Area council hosted at the 2020 China International Import Expo.

In 2019, the Bay Area Council hosted the 775 square-foot California Pavilion! 23 California-based companies, including Baxco Pharmaceutical; Impossible Foods; Visit California; and Berkeley SkyDeck, represented their products and services at the California Pavilion. The pavilion attracted more than 40,000 Chinese buyers, prominent Chinese and American government officials (Assemblymember Phil Ting, U.S. Consul General Sean Stein, Alameda County Supervisor Keith Carson) and media outlets.

A look at the California Pavilion the Bay Area council hosted at the 2019 China International Import Expo.

Behind the scenes at the construction of the California Pavilion at the 2019 China International Import Expo.

2021 California Pavilion will be bigger – 1162 square feet! Click here to see California Pavilion 2021 design>>

Please see exhibitor opportunities here>> 

To learn more and secure your space at the California Pavilion, please contact Alex Foard at

Date & Time

Alex Foard image
Alex Foard

Senior Director, Global Business Development

(415) 946-8723

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