Trip to Open the Bay Area Business Community’s China Landing Pad

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There are many reasons why Bay Area companies have decided now is the time to expand in China. With China’s stunning economic growth, its rapidly expanding middle class, the pull of existing customers to move there, the threat of competitors getting there first, the escalating demand and premium price for Bay Area or “American” products and services, a potential prolonged local recession, and the need to be in China in this evermore “global” business world – it’s no wonder.

Like any new market, business in China comes with challenges. Relationship management is a critical competence, as are strategies to get comfortable with a new business culture and operate in a different language. That said, numerous Bay Area businesses have already braved China and found it an exhilarating, profitable experience.

China wants and needs your products and services. They want to build an economy modeled more and more on the Bay Area’s innovation economy. Recognizing the mutual benefit for our two regions in the coming Century of the Pacific, the Bay Area business community is partnering with the business and government community of Shanghai to roll out the red carpet and build a Bay Area landing pad in Shanghai’s dynamic Yangpu District.

We hope you join us on this historic trip as we learn how to successfully expand in China, use the Yangpu District as an in depth case study of how to grow in China from the ground up, see one of the most incredible cities humanity has ever built, plus, have a good time.

Trip Information

June 13-18, 2010
Shanghai, China

Staff Contacts:
John Grubb

Kristen Durham

Read more on the opening of the Bay Area Council Yangpu Office:

Press Release
Weekly Flash

Trip materials

Official Brochure (1 MB)
Final Agenda
Trip Photos

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