Come One, Come All!

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Bay Area and California companies looking to showcase their products to hungry and well-funded Chinese wholesale and retail buyers, plus build good government relations, won’t want to miss the China International Import Exposition (CIIE) in November. The Bay Area Council invites companies to get in the action by participating in the California Pavilion, a large exhibition space we’re organizing at CIIE from November 5-10 in Shanghai.

CIIE began last year as a national Chinese government initiative under Xi Jinping to increase imports to China’s domestic market. It is the first multi-industry, import-dedicated exhibition in the world, providing new channels for countries and companies to do business and strengthen cooperation.  This year, the Expo is expected to attract a whopping 400,000 Chinese buyers and 6,800 other overseas buyers and generate close to $60 billion in transactions.

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The Bay Area Council is currently looking for California businesses (of any size!) to join us on this trip. This is an exceptional opportunity for California exporters, as the Chinese government has put a great deal of pressure on importers at the Expo to meet purchasing quotas. We know from our experience last year that participating in the Expo is one of the easiest and most effective opportunities to export to China or expand your customer base there. To learn more and reserve space in the California Pavilion, please contact Adam Singer at or Mostyn Fero at

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